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The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors Margo Berman
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The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors
Margo Berman
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
224 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 16 de julho de 2009 |
| ISBN13 | 9780742555518 |
| Editoras | Rowman & Littlefield |
| Páginas | 224 |
| Dimensões | 228 × 150 × 18 mm · 364 g |
| Idioma | Inglês |
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