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The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors Margo Berman
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The Brains Behind Great Ad Campaigns: Creative Collaboration Between Copywriters and Art Directors
Margo Berman
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser _Clydesdale and Dalmatian_ spots, the _PEDIGREE_ Adoption Drive_ program, or the breakthrough UPS _Whiteboard_ campaign.
224 pages, illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 1 de setembro de 2009 |
| ISBN13 | 9780742555501 |
| Editoras | Rowman & Littlefield |
| Páginas | 224 |
| Dimensões | 161 × 239 × 19 mm · 517 g |
| Idioma | Inglês |
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