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Ten Deadly Marketing Sins: Signs and Solutions Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)
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Ten Deadly Marketing Sins: Signs and Solutions
Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)
Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south.
160 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 2 de abril de 2004 |
| ISBN13 | 9780471650225 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 160 |
| Dimensões | 146 × 223 × 17 mm · 362 g |
| Idioma | Inglês |
