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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)
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Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause
Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)
In Corporate Social Responsibility, Philip Kotler, one of the business world's foremost thought leaders, and social marketing consultant Nancy Lee provide a cutting-edge treatment of the best ways and means that corporations can contribute to the their communities. They have researched the social responsibility profiles of major U.S.
320 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 18 de janeiro de 2005 |
| ISBN13 | 9780471476115 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 320 |
| Dimensões | 166 × 237 × 28 mm · 460 g |
| Idioma | Inglês |
