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Personalities and Products: A Historical Perspective on Advertising in America - Contributions to the Study of Mass Media and Communications Edd C. Applegate
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Personalities and Products: A Historical Perspective on Advertising in America - Contributions to the Study of Mass Media and Communications
Edd C. Applegate
The book then examines the advertising style of Albert Lasker, owner of Lord and Thomas advertising agency, as well as Harley Procter's advertising of Ivory soap and Procter & Gamble's first 100 years. Elliot White Springs's use of sex in advertising and the Springs Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.
192 pages, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 21 de janeiro de 1998 |
| ISBN13 | 9780313303647 |
| Editoras | Bloomsbury Publishing Plc |
| Páginas | 192 |
| Dimensões | 148 × 226 × 11 mm · 371 g |
| Idioma | Inglês |
![Cover for Edd C. Applegate · Print and Broadcast Journalism: A Critical Examination (Hardcover Book) [Annotated edition] (1996)](https://imusic.b-cdn.net/images/item/original/331/9780275953331.jpg?edd-c-applegate-1996-print-and-broadcast-journalism-a-critical-examination-hardcover-book&class=scaled&v=1528309524)
