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The Affluent Consumer: Marketing and Selling the Luxury Lifestyle Ronald D. Michman
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The Affluent Consumer: Marketing and Selling the Luxury Lifestyle
Ronald D. Michman
Presents an approach to analyzing the affluent consumer - and creating, promoting, and selling innovative products and services to them. This work illustrates their principles through many examples, including Armani, Mercedes Benz, Brooks Brothers, Neiman Marcus, Merrill Lynch, Tiffany, and even discounters, such as Target and WalMart.
200 pages, illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 1 de setembro de 2006 |
| ISBN13 | 9780275992828 |
| Editoras | Bloomsbury Publishing Plc |
| Páginas | 208 |
| Dimensões | 156 × 241 × 20 mm · 471 g |
| Idioma | Inglês |
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