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Lifestyle Market Segmentation Ronald D. Michman
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Lifestyle Market Segmentation
Ronald D. Michman
With business success increasingly dependent on knowledge of consumer behaviour, the importance of lifestyle market segmentation has increased rapidly. This book shows how social and cultural changes in group dynamics and purchasing influences can be used in making marketing decisions.
238 pages, black & white illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 30 de abril de 1991 |
| ISBN13 | 9780275931599 |
| Editoras | Bloomsbury Publishing Plc |
| Páginas | 232 |
| Dimensões | 163 × 234 × 31 mm · 521 g |
| Idioma | Inglês |
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