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The Digital NBA: How the World's Savviest League Brings the Court to Our Couch - Studies in Sports Media Steven Secular
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The Digital NBA: How the World's Savviest League Brings the Court to Our Couch - Studies in Sports Media
Steven Secular
The National Basketball Association reaches a global audience via a multiplatform strategy that leverages its uncanny ability to connect fans to all things NBA. Steven Secular brings readers inside the league’s global operations and traces the history of the NBA’s approach to sports media from its 1980s embrace of cable through the streaming revolution of the twenty-first century.
264 pages, 33 black & white photographs
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 20 de junho de 2023 |
| ISBN13 | 9780252087349 |
| Editoras | University of Illinois Press |
| Páginas | 240 |
| Dimensões | 151 × 229 × 31 mm · 390 g |
| Idioma | Inglês |
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