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Commercial Cinema: The History of the Advertising Film in the United States Martin L. Johnson
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R$ 157,90
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Data prevista de entrega 23 - 28 de dez de 2026
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Commercial Cinema: The History of the Advertising Film in the United States
Martin L. Johnson
Film audiences long resisted overt advertising, yet promoters ingeniously masked endorsements as travelogues, educational shorts, or everyday scenes. The narrative uncovers the elusive evolution of these films, showing how corporate and governmental experiments transformed storytelling and reshaped media persuasion.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| A ser lançado | 15 de dezembro de 2026 |
| ISBN13 | 9780252089558 |
| Editoras | University of Illinois Press |
| Páginas | 240 |
| Dimensões | 150 × 220 × 10 mm · 454 g |
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