Budget Constraints and Optimization in Sponsored Search Auctions - Yang, Yanwu (Yanwu Yang is an Associate Professor at the Chinese Academy of Sciences. He is also an INFORMS member, and the Secretary of the ACM Chapter on Social and Economic Computing.) - Livros - Elsevier Science Publishing Co Inc - 9780124114579 - 26 de novembro de 2013
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Yang, Yanwu (Yanwu Yang is an Associate Professor at the Chinese Academy of Sciences. He is also an INFORMS member, and the Secretary of the ACM Chapter on Social and Economic Computing.)
Budget Constraints and Optimization in Sponsored Search Auctions

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Presents a budget optimization approach that embraces three-level budget decisions in the life cycle of search auctions: allocation across markets at the system level, distribution over temporal slots at the campaign level, and real-time adjustment at the keyword level.

224 pages

Mídia Livros     Hardcover Book   (Livro com lombada e capa dura)
Lançado 26 de novembro de 2013
Data do lançamento original 2014
ISBN13 9780124114579
Editoras Elsevier Science Publishing Co Inc
Páginas 224
Dimensões 242 × 196 × 17 mm   ·   703 g
Idioma Inglês  

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