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Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future
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Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future
A comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today’s dynamic business environment, delivering an extensive overview of sustainable marketing, covering a diverse range of topics and showcases best practices for integrating sustainability into marketing strategies and tactics.
360 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 18 de setembro de 2023 |
| ISBN13 | 9798369300190 |
| Editoras | IGI Global |
| Páginas | 670 |
| Dimensões | 150 × 220 × 20 mm · 1,90 kg |
| Editor | Bensson, Ruzive |
| Editor | Bigirimana, Stanilas |
| Editor | Blossom, Christina |
| Editor | Chiwaridzo, Option Takunda |
| Editor | Masengu, Reason |
