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Digital Consumer Behaviour in Malaysia: Theories, Insights, and Applications Yusniza Kamarulzaman
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Data prevista de entrega 16 de nov - 19 de nov de 2026
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Digital Consumer Behaviour in Malaysia: Theories, Insights, and Applications
Yusniza Kamarulzaman
Through case studies and research, it offers insights into local consumer preferences, providing marketers with strategies to optimise digital touchpoints and consumer journey, enhance brand engagement, and boost conversion rates, all within the context of Malaysia’s dynamic digital economy.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| A ser lançado | 8 de novembro de 2026 |
| ISBN13 | 9789819229512 |
| Editoras | Springer Verlag, Singapore |
| Páginas | 134 |
| Dimensões | 150 × 220 × 20 mm · 303 g (Peso (estimado)) |
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