History of Marketing Science, the - World Scientific-now Publishers Series in Business - Scott a Neslin - Livros - World Scientific Publishing Co Pte Ltd - 9789814619479 - 28 de agosto de 2014
Caso a capa e o título não sejam correspondentes, considere o título como correto

Scott a Neslin
History of Marketing Science, the - World Scientific-now Publishers Series in Business

Preço
R$ 314,90
excluindo impostos

Item sob encomenda (no estoque do fornecedor)

Espera-se estar pronto para envio 28 de set - 8 de out
Receba avisos sobre novos lançamentos de Scott a Neslin

O que dizem nossos clientes:

Política de devolução de 14 dias, em conformidade com a lei europeia de proteção do consumidor
Melhor classificação na Trustpilot
Adicione à sua lista de desejos do iMusic

Ainda não avaliado

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.

Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.

Readership: Students of marketing science; researchers in the science of marketing; and general public interested in 50 years of marketing science history.

528 pages

Mídia Livros     Paperback Book   (Livro de capa flexível e brochura)
Lançado 28 de agosto de 2014
ISBN13 9789814619479
Editoras World Scientific Publishing Co Pte Ltd
Páginas 530
Dimensões 154 × 228 × 28 mm   ·   768 g
Idioma Inglês  
Editor Neslin, Scott A (Dartmouth College, USA)
Editor Winer, Russell S (New York University, USA)

Mais da mesma editora

Ver tudo de Scott a Neslin