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Quantitative Modelling in Marketing and Management Luiz Moutinho
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Quantitative Modelling in Marketing and Management
Luiz Moutinho
Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. It includes topics ranging from fuzzy logic to growth models and k-clique models.
532 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 8 de dezembro de 2012 |
| ISBN13 | 9789814407717 |
| Editoras | World Scientific Publishing Co Pte Ltd |
| Gênero | Aspects (Academic) > Science / Technology Aspects |
| Páginas | 532 |
| Dimensões | 158 × 231 × 33 mm · 884 g |
| Editor | Huarng, Kun-Huang (Feng Chia University, Taiwan) |
| Editor | Moutinho, Luiz (University of Glasgow, UK) |
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