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Optimal Investment and Marketing Strategies - Systems Research Series Murynets, Ilona (Stevens Institute of Technology, USA)
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Optimal Investment and Marketing Strategies - Systems Research Series
Murynets, Ilona (Stevens Institute of Technology, USA)
Develops models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; an analytical model for optimal investment and optimal pricing strategies for innovative maintenance service contracts; and, a model for targeting customers in marketing campaigns.
88 pages, black & white tables, figures
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 27 de janeiro de 2012 |
| ISBN13 | 9789814383264 |
| Editoras | World Scientific Publishing Co Pte Ltd |
| Páginas | 88 |
| Dimensões | 230 × 157 × 12 mm · 290 g |
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