Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-to-consumer Marketing - Tesar, George (Umea University, Sweden & University of Wisconsin-Whitewater, USA) - Livros - World Scientific Publishing Co Pte Ltd - 9789814383059 - 22 de janeiro de 2013

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Tesar, George (Umea University, Sweden & University of Wisconsin-Whitewater, USA)
Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-to-consumer Marketing Tesar, George (Umea University, Sweden & University of Wisconsin-Whitewater, USA)

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Author: Tesar, George (Umea University, Sweden & University of Wisconsin-Whitewater, USA)

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Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-to-consumer Marketing

Tesar, George (Umea University, Sweden & University of Wisconsin-Whitewater, USA)

Covers marketing management issues in geographically remote industrial clusters (GRICs). The practice of marketing management is not singular to industry clusters in Nordic countries. This book contains cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology.

528 pages

Mídia	Livros Hardcover Book (Livro com lombada e capa dura)
Lançado	22 de janeiro de 2013
ISBN13	9789814383059
Editoras	World Scientific Publishing Co Pte Ltd
Páginas	530
Dimensões	159 × 234 × 32 mm · 894 g

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Tesar, George (Umea University, Sweden & University of Wisconsin-Whitewater, USA) Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-to-consumer Marketing Tesar, George (Umea University, Sweden & University of Wisconsin-Whitewater, USA)

Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-to-consumer Marketing

Tesar, George (Umea University, Sweden & University of Wisconsin-Whitewater, USA)

Mais por Tesar, George (Umea University, Sweden & University of Wisconsin-Whitewater, USA)

Mais da mesma editora

Tesar, George (Umea University, Sweden & University of Wisconsin-Whitewater, USA)
Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-to-consumer Marketing Tesar, George (Umea University, Sweden & University of Wisconsin-Whitewater, USA)