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Case Studies in Japanese Management Parissa Haghirian
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Case Studies in Japanese Management
Parissa Haghirian
Provides an opportunity for corporate strategy analysis within a Japanese context. This textbook regroups case studies to decorticate key concepts in Japanese management. It also includes over 11 cases that depict issues in entering the Japanese market, strategic issues when managing in Japan, marketing management, and crisis management.
316 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 3 de outubro de 2011 |
| ISBN13 | 9789814340878 |
| Editoras | World Scientific Publishing Co Pte Ltd |
| Páginas | 316 |
| Dimensões | 163 × 227 × 22 mm · 576 g |
| Editor | Gagnon, Philippe (Sophia University, Japan) |
| Editor | Haghirian, Parissa (Sophia University, Japan) |
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