Inside Real Innovation: How the Right Approach Can Move Ideas from R&d to Market - and Get the Economy Moving - Fitzgerald, Eugene (Massachusetts Institute of Technology, USA & Cornell University, USA & The Innovation Interface, USA) - Livros - World Scientific Publishing Co Pte Ltd - 9789814327985 - 3 de novembro de 2010

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Fitzgerald, Eugene (Massachusetts Institute of Technology, USA & Cornell University, USA & The Innovation Interface, USA)
Inside Real Innovation: How the Right Approach Can Move Ideas from R&d to Market - and Get the Economy Moving Fitzgerald, Eugene (Massachusetts Institute of Technology, USA & Cornell University, USA & The Innovation Interface, USA)

Name: Inside Real Innovation: How the Right Approach Can Move Ideas from R&d to Market - and Get the Economy Moving
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Author: Fitzgerald, Eugene (Massachusetts Institute of Technology, USA & Cornell University, USA & The Innovation Interface, USA)

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Inside Real Innovation: How the Right Approach Can Move Ideas from R&d to Market - and Get the Economy Moving

Fitzgerald, Eugene (Massachusetts Institute of Technology, USA & Cornell University, USA & The Innovation Interface, USA)

Offers a 'ground-floor' view of the innovation process. Organized in three parts, thsi book develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as the actual innovation process.

252 pages, figures

Mídia	Livros Hardcover Book (Livro com lombada e capa dura)
Lançado	3 de novembro de 2010
ISBN13	9789814327985
Editoras	World Scientific Publishing Co Pte Ltd
Páginas	246
Dimensões	173 × 244 × 20 mm · 514 g

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