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Marketing Manipulation: a Consumer's Survival Manual - World Scientific-now Publishers Series in Business Kamins, Michael (Claremont College, USA)
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Marketing Manipulation: a Consumer's Survival Manual - World Scientific-now Publishers Series in Business
Kamins, Michael (Claremont College, USA)
Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from academic research where co
252 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 1 de outubro de 2018 |
| ISBN13 | 9789813234703 |
| Editoras | World Scientific Publishing Co Pte Ltd |
| Páginas | 252 |
| Dimensões | 167 × 238 × 22 mm · 594 g |
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