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Present-Day Corporate Communication: A Practice-Oriented, State-of-the-Art Guide Rudolf Beger 1st ed. 2018 edition
Present-Day Corporate Communication: A Practice-Oriented, State-of-the-Art Guide
Rudolf Beger
In Asia, companies are starting to realize the importance of corporate communication in all areas (external and internal corporate communication, crisis communication (Example: TEPCO) and political communication / government relations / lobbying).
677 pages, 82 Illustrations, black and white; XII, 677 p. 82 illus.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 3 de julho de 2018 |
| ISBN13 | 9789811304019 |
| Editoras | Springer Verlag, Singapore |
| Páginas | 677 |
| Dimensões | 244 × 157 × 40 mm · 1,06 kg |