Changing Face of E-commerce in Asia - World Scientific Series in Asian Business and Management Studies - Abhishek Behl - Livros - World Scientific Publishing Co Pte Ltd - 9789811245985 - 21 de abril de 2022
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Changing Face of E-commerce in Asia - World Scientific Series in Asian Business and Management Studies

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Asia has been a hub for e-commerce companies in the past decade and the growth trajectory narrates the story of bright future. Its growth has largely impacted the economic, social and technological advancements in every country and contributed to global trade. Nonetheless, the success and failure of e-commerce companies lies on various factors, some of which include product pricing, competition, strategies and business models. However, with surveys in India indicating how sale of counterfeit products remains a significant problem for online shoppers across many e-commerce sites, e-commerce companies claim they are taking tough steps to ensure that counterfeit products do not make their way to customers, by delisting fraud sellers, using tamper-proof packaging and monitoring warehouses. This book aims to unwrap the stories of e-commerce companies in Asia and how they have contributed to the society. It discusses the growth and failures of some e-commerce giants and looks at both theoretical and practical aspects of e-commerce by presenting the issues, challenges and successes of e-commerce businesses. It examines interdisciplinary and transdisciplinary aspects from micro and macro perspectives and links disciplines like strategy, management, entrepreneurship, competitiveness, finance, technology and operations.


350 pages

Mídia Livros     Hardcover Book   (Livro com lombada e capa dura)
Lançado 21 de abril de 2022
ISBN13 9789811245985
Editoras World Scientific Publishing Co Pte Ltd
Páginas 424
Dimensões 235 × 159 × 30 mm   ·   764 g
Idioma Inglês  
Editor Behl, Abhishek (Management Development Institute, India)
Editor Dutta, Pankaj (Indian Institute of Technology, Bombay, India)
Editor Rowley, Chris (University of Oxford, UK)
Editor Sheorey, Pratima (Symbiosis International University, India)

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