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Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights 1st ed. 2017 edition
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Formative Research in Social Marketing: Innovative Methods to Gain Consumer Insights
298 pages, 10 black & white illustrations, 28 colour tables, biography
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 18 de outubro de 2016 |
| ISBN13 | 9789811018275 |
| Editoras | Springer Verlag, Singapore |
| Páginas | 290 |
| Dimensões | 155 × 235 × 18 mm · 594 g |
| Editor | Kubacki, Krzysztof |
| Editor | Rundle-Thiele, Sharyn |
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