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I.T. in Retailing: Application of Information Technology and Corporate Models in Retailing Robert Lewis Softcover reprint of the original 1st ed. 1989 edition
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I.T. in Retailing: Application of Information Technology and Corporate Models in Retailing
Robert Lewis
Retailing today is one of the largest, most buoyant and most competitive market sectors. While many retailers, including the large multiples, had very sophisticated electronic point of sales devices, the information that was available was not being used to plan effective marketing and selling strategies, nor yet to plan for growth.
191 pages, 16 black & white illustrations, biography
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