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Marketing Strategy of Life Insurance Companies S Lilly Rosari
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Marketing Strategy of Life Insurance Companies
S Lilly Rosari
The Life Insurance sector which is a booming sector in India has become a very attractive destination for global insurance players. The winds of liberalization and privatization have brought about dynamic and phenomenal changes in the insurance sector. Increased dynamism in the external environment in the form of competition has made it imperative to bring about transformation in the life insurance market. The tremendous growth recorded by India in this sector has been driven by liberalization, with the players both public and private enhancing product awareness and promoting consumer information.
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 1 de abril de 2013 |
| ISBN13 | 9789350562819 |
| Editoras | Discovery Publishing Pvt.Ltd |
| Páginas | 210 |
| Dimensões | 170 × 244 × 13 mm · 535 g |
| Idioma | Inglês |
