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Ambush Marketing & the Mega-Event Monopoly: How Laws are Abused to Protect Commercial Rights to Major Sporting Events - ASSER International Sports Law Series Andre M. Louw 2012 edition
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Ambush Marketing & the Mega-Event Monopoly: How Laws are Abused to Protect Commercial Rights to Major Sporting Events - ASSER International Sports Law Series
Andre M. Louw
This book undertakes a critical examination of commercial rights to sports mega-events (focusing on sponsorship), the exclusivity of such rights and the legal implications of the modern mega-event sponsorship model.
764 pages, biography
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 18 de julho de 2014 |
| ISBN13 | 9789067049597 |
| Editoras | T.M.C. Asser Press |
| Páginas | 764 |
| Dimensões | 235 × 158 × 46 mm · 1,17 kg |
| Idioma | Inglês |
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