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Nuovi Modelli Di Business E Creazione Di Valore: La Scienza Dei Servizi - Sxi - Springer for Innovation / Sxi - Springer Per L'Innovaz Lino Cinquini 2011 edition
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Nuovi Modelli Di Business E Creazione Di Valore: La Scienza Dei Servizi - Sxi - Springer for Innovation / Sxi - Springer Per L'Innovaz
Lino Cinquini
Il testo raccoglie una serie di qualificati contributi di autori italiani e stranieri in tema di Scienza dei Servizi in una prospettiva manageriale, toccando i temi più rilevanti rispetto al contributo che tale approccio può dare alla creazione di valore delle imprese, quali servitization dei prodotti, business modelling, co-creazione di valore con i clienti, misure di performance, ruolo dell'ICT. Vengono presentate inoltre alcune esperienze innovative nei modelli di gestione dei servizi (ambientali ed energetici e di health care) particolarmente sensibili a queste nuove prospettive strategiche e manageriali. Il testo si propone di valorizzare scientificamente i risultati di ricerca collegati al nuovo percorso formativo iniziato quattro anni fa con l'evoluzione dello storico "Master in Management dell'Innovazione" della Scuola Superiore Sant'Anna nel nuovo "Master in Management, Innovazione e Ingegneria dei Servizi" (MAINS). Vedi struttura del testo allegata.
254 pages, black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 22 de junho de 2011 |
| ISBN13 | 9788847018440 |
| Editoras | Springer Verlag |
| Páginas | 254 |
| Dimensões | 156 × 234 × 14 mm · 385 g |
| Idioma | Italiano |
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