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Innovation and Marketing of Fast Moving Consumer Goods: the Art and Technology of Premium Packaging Techniques Tom Page
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Innovation and Marketing of Fast Moving Consumer Goods: the Art and Technology of Premium Packaging Techniques
Tom Page
This book demonstrates an investigation to distinguish what factors make premium packaging more premium than that of the mass products. The following questions were used to lead the work: 1. How much influence does packaging have on a consumer's decision? 2. What specific techniques are used by the premium packaging products? 3. Which of the techniques are most effective in making the packaging premium? 4. How can these techniques be measured empirically?
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 24 de outubro de 2010 |
| ISBN13 | 9783843366489 |
| Editoras | LAP LAMBERT Academic Publishing |
| Páginas | 64 |
| Dimensões | 226 × 4 × 150 mm · 113 g |
| Idioma | Alemão |
