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Global Marketing for Australian Education: Lessons and Strategies Nattavud Pimpa
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Global Marketing for Australian Education: Lessons and Strategies
Nattavud Pimpa
International Education has become a global industry, driven by aggressive marketing overseas of degree programs by universities. Actors in international education are contributing to the new phase of international education industry. International education providers, thus, need to acknowledge the developments, understand marketing strategies and address the challenges of the future. By investigating Australian international education industry, this book explores the concepts and practices of international marketing strategies from Australian educational institutions. Marketing lessons and strategies from Australian international education are the highlight of this book.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 8 de junho de 2010 |
| ISBN13 | 9783838362496 |
| Editoras | LAP LAMBERT Academic Publishing |
| Páginas | 172 |
| Dimensões | 225 × 10 × 150 mm · 274 g |
| Idioma | Alemão |
