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Consumer Culture in Purchase Context: Studies in Germany and Iran: Cross-cultural Analyses of Anticipated Regret, Variety-seeking, and Quality-consciousness Atieh Bathaee
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Consumer Culture in Purchase Context: Studies in Germany and Iran: Cross-cultural Analyses of Anticipated Regret, Variety-seeking, and Quality-consciousness
Atieh Bathaee
This book presents a newly-developed scale measuring Consumer Culture in Purchase-Consumption context. Following cross-cultural methodology in Germany and Iran, researcher analyzes the plausible effects of seven cultural dimensions on main behaviors of consumer: Anticipated regret, Variety-seeking and Quality-consciousness. Contextual elements were included in the model to declare the differences in behaviors of consumers within the two countries of Germany and Iran.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 30 de junho de 2014 |
| ISBN13 | 9783838138367 |
| Editoras | Südwestdeutscher Verlag für Hochschulsch |
| Páginas | 200 |
| Dimensões | 152 × 229 × 12 mm · 316 g |
| Idioma | Alemão |
