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Customer Processes in Business-to-Business Service Transactions - Business-to-Business-Marketing Janine Frauendorf 2006 edition
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Customer Processes in Business-to-Business Service Transactions - Business-to-Business-Marketing
Janine Frauendorf
Janine Frauendorf analyzes how customer processes can be used to optimize the overall service process. Her focus is on the service blueprint: Originally a tool for the design and optimization of the service operator?s internal process, it is now extended taking into account the customer process aspect. She presents significant implications for services research and helpful suggestions for business practice.
303 pages, biography
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 24 de novembro de 2006 |
| ISBN13 | 9783835006010 |
| Editoras | Deutscher Universitats-Verlag |
| Páginas | 318 |
| Dimensões | 148 × 210 × 18 mm · 421 g |
| Idioma | Inglês Alemão |
| Contribuidor | Prof. Dr. Michael Kleinaltenkamp |
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