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Competition in Marketing: Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation Vera Magin 2006 edition
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Competition in Marketing: Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation
Vera Magin
In her first essay Vera Magin uses primary experimental data to explore the effects of information on marketing decisions, performance, and competition. In the second essay she discusses several approaches to measure product differentiation in spatial contexts.
145 pages, 30 black & white illustrations, 10 black & white tables, biography
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 26 de julho de 2006 |
| ISBN13 | 9783835004320 |
| Editoras | Deutscher Universitats-Verlag |
| Páginas | 145 |
| Dimensões | 148 × 210 × 10 mm · 222 g |
| Idioma | Inglês Alemão |
| Contribuidor | Prof. Dr. Oliver P. Heil |
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