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A Theory of Marketing: Outline of a Social Systems Perspective Marius Ludicke 2006 edition
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A Theory of Marketing: Outline of a Social Systems Perspective
Marius Ludicke
Marius Ludicke documents and explains the largely abandoned scholarly ambition to develop a general theory of marketing. Drawing on Luhmannian social systems theory the author proposes a fundamentally different comprehensive concept of marketing that fulfills foundational scholarly and managerial requirements in an unprecedented way."
191 pages, biography
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 12 de abril de 2006 |
| ISBN13 | 9783835003040 |
| Editoras | Deutscher Universitats-Verlag |
| Páginas | 191 |
| Dimensões | 150 × 220 × 10 mm · 276 g |
| Idioma | Alemão |
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