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Markenarchitektur: Strategien zwischen Einzel- und Dachmarke sowie lokaler und globaler Marke - Werbe- und Markenforschung Andreas Strebinger German, 2. Aufl. 2010 edition
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Markenarchitektur: Strategien zwischen Einzel- und Dachmarke sowie lokaler und globaler Marke - Werbe- und Markenforschung
Andreas Strebinger
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 28 de julho de 2010 |
| ISBN13 | 9783834925152 |
| Editoras | Gabler Verlag |
| Páginas | 637 |
| Dimensões | 150 × 220 × 20 mm · 1,07 kg |
| Idioma | Alemão |
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