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User Generated Branding: Integrating User Generated Content into Brand Management - Innovatives Markenmanagement Ulrike Arnhold 2010 edition
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User Generated Branding: Integrating User Generated Content into Brand Management - Innovatives Markenmanagement
Ulrike Arnhold
From a brand management perspective, the author analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.
451 pages, 71 black & white illustrations, 69 black & white tables, biography
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 15 de julho de 2010 |
| ISBN13 | 9783834923240 |
| Editoras | Springer Fachmedien Wiesbaden |
| Páginas | 451 |
| Dimensões | 148 × 210 × 24 mm · 571 g |
| Idioma | Inglês Alemão |
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