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The Marketing-Sales-Finance Triangle: An Empirical Investigation of Finance-related Interactions & Managerial Challenges Among Marketing, Sales, and Finance Actors Dirk Weissbrich 2010 edition
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The Marketing-Sales-Finance Triangle: An Empirical Investigation of Finance-related Interactions & Managerial Challenges Among Marketing, Sales, and Finance Actors
Dirk Weissbrich
Building on 78 face-to-face interviews with managers from the marketing-sales-finance triangle (MSF-triangle), Dirk Weissbrich identifies and describes eight key interaction fields and decision areas.
232 pages, biography
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 27 de outubro de 2009 |
| ISBN13 | 9783834919212 |
| Editoras | Springer Fachmedien Wiesbaden |
| Páginas | 232 |
| Dimensões | 210 × 149 × 18 mm · 281 g |
| Idioma | Inglês Alemão |
| Contribuidor | Prof. Dr. Harley Krohmer |
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