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Kontextabhangige Konzeptualisierung Der Markenpersoenlichkeit: Eine Empirische Analyse Am Beispiel Des Deutschen Automobilmarktes Markus Hattula 2009 edition
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Kontextabhangige Konzeptualisierung Der Markenpersoenlichkeit: Eine Empirische Analyse Am Beispiel Des Deutschen Automobilmarktes
Markus Hattula
219 pages, black & white illustrations, black & white tables, bibliography
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 11 de dezembro de 2008 |
| ISBN13 | 9783834914439 |
| Editoras | Gabler Verlag |
| Páginas | 219 |
| Dimensões | 148 × 210 × 13 mm · 294 g |
| Idioma | Alemão |
| Contribuidor | Prof. Dr. Hans H. Bauer |
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