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Customer-Equity-Management in Einem Dynamischen Wettbewerbumfeld: Konzeption Und Anwendung Eines Customer-Equity-Wettbewerbsmodells - Innovatives Markenmanagement Alexander Breusch 2009 edition
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Customer-Equity-Management in Einem Dynamischen Wettbewerbumfeld: Konzeption Und Anwendung Eines Customer-Equity-Wettbewerbsmodells - Innovatives Markenmanagement
Alexander Breusch
422 pages, black & white illustrations, black & white tables, bibliography
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 11 de dezembro de 2008 |
| ISBN13 | 9783834912954 |
| Editoras | Gabler Verlag |
| Páginas | 422 |
| Dimensões | 148 × 210 × 23 mm · 539 g |
| Idioma | Alemão |
| Contribuidor | Prof. Dr. Christoph Burmann |
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