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Nutzenbasierte Marktsegmentierung: Eine Kaufprozessorientierte Untersuchung Zur Wirkungsmessung Von Marketing-Aktivitaten - Kundenmanagement & Electronic Commerce Burkhard Scheer 2009 edition
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Nutzenbasierte Marktsegmentierung: Eine Kaufprozessorientierte Untersuchung Zur Wirkungsmessung Von Marketing-Aktivitaten - Kundenmanagement & Electronic Commerce
Burkhard Scheer
257 pages, black & white illustrations, black & white tables, bibliography
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 11 de dezembro de 2008 |
| ISBN13 | 9783834910417 |
| Editoras | Gabler Verlag |
| Páginas | 257 |
| Dimensões | 148 × 210 × 15 mm · 344 g |
| Idioma | Alemão |
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