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Reputation Transfer to Enter New B-to-B Markets: Measuring and Modelling Approaches - Contributions to Management Science Christine Falkenreck 2010 edition
Reputation Transfer to Enter New B-to-B Markets: Measuring and Modelling Approaches - Contributions to Management Science
Christine Falkenreck
An increasing number of products and services are not differentiated by inherent features, but by the vendors, particularly their reputation and marketing commu- cation.
229 pages, 40 black & white illustrations, 3 colour illustrations, 109 black & white tables, biograp
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 3 de dezembro de 2009 |
| ISBN13 | 9783790823561 |
| Editoras | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 229 |
| Dimensões | 155 × 235 × 15 mm · 530 g |
| Idioma | Inglês |