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The Quintessence of Marketing: What You Really Need to Know to Manage Your Marketing Activities - Quintessence Series Nils Bickhoff Softcover reprint of the original 1st ed. 2014 edition
The Quintessence of Marketing: What You Really Need to Know to Manage Your Marketing Activities - Quintessence Series
Nils Bickhoff
In this book, the authors develop the Quintessential Marketing Arena by following the logic of the three major steps of the marketing process. They present the fourteen most important marketing instruments and help readers develop their own marketing plans.
150 pages, 46 black & white illustrations, biography
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 17 de setembro de 2016 |
| ISBN13 | 9783662524251 |
| Editoras | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 144 |
| Dimensões | 155 × 235 × 8 mm · 242 g |
| Idioma | Alemão |