Barriers to Customer Integration into New Product Development Process: a Case of Fashion Industry in Pakistan - Muhammad Ali - Livros - LAP LAMBERT Academic Publishing - 9783659351938 - 20 de fevereiro de 2013
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Barriers to Customer Integration into New Product Development Process: a Case of Fashion Industry in Pakistan

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Today, Multinationals are integrating customers in their product development process in order to make customers more satisfied and to improve the performance of the whole supply chain. Thee case is reverse with the Small and Medium sector of developed and even under-developed countries. Specially in Pakistan, SMEs use to avoid customer integration due to many reasons i.e. lack of resources, lack of awareness, lack of interest, lack of technology etc This Book will provide a comprehensive description of different barriers to customer integration due to which many of the multinationals and SMEs faced shut down.

Mídia Livros     Paperback Book   (Livro de capa flexível e brochura)
Lançado 20 de fevereiro de 2013
ISBN13 9783659351938
Editoras LAP LAMBERT Academic Publishing
Páginas 100
Dimensões 150 × 6 × 226 mm   ·   167 g
Idioma Alemão  

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