Conte aos seus amigos sobre este item:
Buyer and Seller Relationship in Malaysia's Dairy Industry: the Role of Relationship Marketing in Business to Business Relationship Randy Stringer
Preço
R$ 1.490,90
excluindo impostos
Item sob encomenda (no estoque do fornecedor)
Espera-se estar pronto para envio 7 - 13 de out
Receba avisos sobre novos lançamentos de Randy Stringer
O que dizem nossos clientes:
Adicione à sua lista de desejos do iMusic
Buyer and Seller Relationship in Malaysia's Dairy Industry: the Role of Relationship Marketing in Business to Business Relationship
Randy Stringer
This book examines buyer and seller relationships between dairy producers and milk buyers in Malaysia. The study investigates the determinants of long-term relationships. While relationship marketing has received considerable attention in many industry sectors, few studies have addressed the food industry. The existing agri-food studies emphasize long-term relationships, investigating variables such as trust, relationship quality and quanxi networks. This book addresses how buyers and sellers interact and what influences them to engage in longer-term relationships to improve their business performance.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 11 de outubro de 2012 |
| ISBN13 | 9783659250095 |
| Editoras | LAP LAMBERT Academic Publishing |
| Páginas | 268 |
| Dimensões | 150 × 15 × 226 mm · 417 g |
| Idioma | Alemão |