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The Customer Journey in the Congress and Event Sector in Switzerland: An Analysis of its Economic Aspects with Recommended Strategies and Actions for the Improvement of Touchpoint Management Anja De Lorenzo-Buratta
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The Customer Journey in the Congress and Event Sector in Switzerland: An Analysis of its Economic Aspects with Recommended Strategies and Actions for the Improvement of Touchpoint Management
Anja De Lorenzo-Buratta
Digitalization is fundamentally transforming the customer journey in Switzerland's congress and event sector. The book shows how the event life cycle shapes the customer journey and how digitalisation is transforming customer expectations, interactions and touchpoints throughout the pre-event, event and post-event phases.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| A ser lançado | 24 de fevereiro de 2027 |
| ISBN13 | 9783658528744 |
| Editoras | Springer Fachmedien Wiesbaden |
| Páginas | 257 |
| Dimensões | 150 × 220 × 10 mm · 516 g (Peso (estimado)) |
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