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Mobile Ethnography: Towards a More In-Situ Research Method to Analyze Customer Experience - Markt- und Unternehmensentwicklung Markets and Organisations Marc Stickdorn
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Mobile Ethnography: Towards a More In-Situ Research Method to Analyze Customer Experience - Markt- und Unternehmensentwicklung Markets and Organisations
Marc Stickdorn
To address these gaps, the author proposes an exemplary research design to strengthen validity and reliability.Using Design Science Research Methodology, this dissertation develops mobile ethnography as a design artifact comprising the method, participant-facing mobile apps, and web-based analysis software for researchers.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 2 de maio de 2026 |
| ISBN13 | 9783658515867 |
| Editoras | Springer Fachmedien Wiesbaden |
| Páginas | 237 |
| Dimensões | 150 × 220 × 10 mm · 346 g |
| Idioma | Alemão |
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