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The Flight into Strategic Ambiguity: Strategic Communication Between Ambiguity and Clarity Olaf Hoffjann
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The Flight into Strategic Ambiguity: Strategic Communication Between Ambiguity and Clarity
Olaf Hoffjann
This book analyses how and why advertising, PR, and corporate and political communication make use of strategic ambiguity. This book describes in detail the diverse practices of ambiguous strategic communication – and its opposite, strategic clarity – with many examples.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 8 de fevereiro de 2025 |
| ISBN13 | 9783658470524 |
| Editoras | Springer Fachmedien Wiesbaden |
| Páginas | 209 |
| Dimensões | 150 × 220 × 10 mm · 296 g |
| Idioma | Inglês |
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