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Signaling Family Firm Identity: Familiy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential Employer - Familienunternehmen und KMU Sandra Wolf 1st ed. 2018 edition
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Signaling Family Firm Identity: Familiy Firm Identification and its Effects on Job Seekers’ Perceptions about a Potential Employer - Familienunternehmen und KMU
Sandra Wolf
She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer.
163 pages, 17 Illustrations, black and white; XVIII, 163 p. 17 illus.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 17 de janeiro de 2018 |
| ISBN13 | 9783658206710 |
| Editoras | Springer Fachmedien Wiesbaden |
| Páginas | 163 |
| Dimensões | 150 × 220 × 10 mm · 226 g |
| Idioma | Alemão |
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