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Effectiveness of Online Marketing Campaigns: An Investigation into Online Multichannel and Search Engine Advertising Sebastian Klapdor 2013 edition
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Effectiveness of Online Marketing Campaigns: An Investigation into Online Multichannel and Search Engine Advertising
Sebastian Klapdor
Two studies are conducted that focus on multichannel online advertising and search engine advertising, the single-most important online ad channel.
134 pages, black & white illustrations
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