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Branded Spaces: Experience Enactments and Entanglements - Management - Culture - Interpretation Stephan Sonnenburg 2013 edition
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Branded Spaces: Experience Enactments and Entanglements - Management - Culture - Interpretation
Stephan Sonnenburg
Sweeping transformation of brands has led to a warranted need to conquer space for brand performances. In a fast changing world, branded spaces are becoming lighthouses for brands, for their image and for their relationship to agents.
286 pages, 75 black & white illustrations, biography
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 16 de março de 2013 |
| ISBN13 | 9783658015602 |
| Editoras | Springer |
| Gênero | Aspects (Academic) > Business Aspects |
| Páginas | 278 |
| Dimensões | 147 × 211 × 16 mm · 376 g |
| Idioma | Alemão |
| Editor | Baker, Laura |
| Editor | Sonnenburg, Stephan |
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