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Marketing 2.0: Strategies for Closer Customer Relationships Gerald Corbae Softcover reprint of the original 1st ed. 2003 edition
Marketing 2.0: Strategies for Closer Customer Relationships
Gerald Corbae
The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. This book analyses the enduring changes marketing is undergoing and present the four most important new concepts: Holistic brand management, customer relationship marketing, real-time marketing and multi-channel marketing.
160 pages, 1 black & white illustrations, biography
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 15 de dezembro de 2010 |
| ISBN13 | 9783642055515 |
| Editoras | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 154 |
| Dimensões | 155 × 235 × 8 mm · 454 g |
| Idioma | Alemão |