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Collaborative Customer Relationship Management: Taking CRM to the Next Level Alexander H Kracklauer Softcover reprint of hardcover 1st ed. 2004 edition
Collaborative Customer Relationship Management: Taking CRM to the Next Level
Alexander H Kracklauer
Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM.
286 pages, 581 black & white illustrations, 7 black & white tables, biography
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 30 de novembro de 2010 |
| ISBN13 | 9783642055294 |
| Editoras | Springer-Verlag Berlin and Heidelberg Gm |
| Páginas | 276 |
| Dimensões | 155 × 235 × 15 mm · 408 g |
| Idioma | Alemão |
| Editor | Kracklauer, Alexander H. |
| Editor | Mills, D. Quinn |
| Editor | Seifert, Dirk |